Cisco Makes Cuts in $50-60 Mil. Review
SAN FRANCISCO—Cisco Systems has narrowed its search for an agency to handle its estimated $50-60 million account, sources said. Shops remaining in the pitch include JWT & Tonic, Arnold and Young & Rubicam, all San Francisco, TBWA\Chiat\Day in Playa del Rey, Calif., and Deutsch/LA in Marina del Rey, Calif. About 10 agencies, mainly on the West Coast, were sent the request for proposal in early February. The San Jose, Calif.-based company previously worked with Hill, Holliday, Connors, Cosmopulos in San Francisco. A decision is due in May.
Advertising Sales Tax Proposals Progress
WASHINGTON—Legislative proposals to impose a sales tax on advertising are gaining ground in Florida and Tennessee. The Senate Appropriations Committee in Florida approved legislation that would tax for one year radio- and TV-broadcasting rights, music-license fees, coupons, event-based promotions, public relations, and management and lobbyist services. In Tennessee, a proposal to place a 4.5 percent sales tax on advertising services is expected to be voted on this week.
Kirshenbaum Bows Tea Brand for Beverage Partners
NEW YORK—Kirshenbaum Bond & Partners in New York is launching a new bottled-tea brand for Beverage Partners Worldwide, the joint venture between Coca-Cola and Nestlé, sources said. Called Tey, the drink comes in different flavors and rolls out this spring in major markets that include Los Angeles, San Francisco, Seattle, Miami and Boston. The integrated campaign, still in development, will likely involve print, guerrilla marketing and PR efforts aimed primarily at women, sources said. The project's budget is estimated in the low-seven figures. The assignment does not affect Lowe's relationship with the client, sources said; Lowe in New York handles national and global efforts for Beverage Partners brands such as Mad River and Planet Java.
Barrett to Head Saturn Creative at Goodby
SAN FRANCISCO—Just two months after joining Goodby, Silverstein & Partners, here, Jamie Barrett will take the lead creative role on the $300 million Saturn account, agency executives said. Barrett, 40, was named creative director and associate partner at Goodby last fall, following a stint at Fallon in New York. In his new position, he will collaborate with partners and creative directors Jeff Goodby and Rich Silverstein on Saturn and assist creative for eBay.
Temerlin Picks Up $10-20 Mil. ExxonMobil Business
DALLAS—Temerlin McClain was awarded the estimated $10-20 million ExxonMobil corporate ad account, without a review. Sources said Temerlin had courted the unawarded account of the $2 billion oil company for several years. A memo sent out to employees of the Irving, Texas, agency Friday afternoon by chairman emeritus Liener Temerlin said the account is "truly a great honor. We can all take a great deal of pride in being selected." An agency representative referred calls to the Irving-based client, who could not immediately be reached for comment. DDB in New York is Exxon Mobil's U.S. agency.