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Mullen Unveils Genuity, Helios Campaigns

BOSTON—A new $25 million campaign for Genuity focuses on the client’s Black Rocket Voice product, the latest addition to the Black Rocket family of integrated software platforms. Two TV spots, created by Mullen in Wenham, Mass., break this week nationwide. One spot touts the product’s security capabilities; the other pushes its ability to help companies solve problems. Print and online ads also appear in business and IT publications. In a departure from prior campaigns, the new ads carry no tag.

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