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Miller to Show Latest Round of Ads

CHICAGO—Miller Brewing Co. is expected to unveil new advertising campaigns for its various brands during its annual wholesalers conference this week in Orlando, Fla. The Milwaukee brewer will debut creative for its Miller Genuine Draft brand from J. Walter Thompson, Chicago, which has phased out the tagline, “Never miss a genuine opportunity,” according to a Miller representative. While details were not disclosed, wholesalers can expect to see new work for Miller’s other main brands, including Miller Lite and Miller High Life, and possibly for new products, including its malt-alternative beverage, Skyy Blue, from Lambesis in Carlsbad, Calif.,