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Hill, Holliday Among Hyundai SemifinalistsLOS ANGELES—Hyundai Motor America has chosen 10 semifinalists in the review for its $160 million national creative account, confirmed Select Resources International, which is leading the review. In the hunt are incumbent Bates USA West in Irvine, Calif.; Grey in Los Angeles; Foote, Cone & Belding in Irvine and San Francisco; Hill, Holliday, Connors, Cosmopulos and Publicis & Hal Riney, both in San Francisco; Wieden + Kennedy in Portland, Ore.; Campbell Mithun in Minneapolis; Publicis in the West in Seattle; The Richards Group in Dallas; and one undisclosed contender. In the late 1980s and early '90s, Hill, Holliday, Connors, Cosmopulos handled the domestic launch of Nissan Infiniti luxury cars. The Fountain Valley, Calif., client is expected to meet with semifinalists next week and will then cut to three or four finalists. The finalists will be asked to complete a strategic and creative work assignment. Presentations will be held in early April, and a decision is expected at the end of April. Hyundai's national media account was moved from Bates to Carat, New York, last month. Reebok Consolidates Creative ChoresBOSTON—Reebok has consolidated its creative advertising account at Arnell Group, sources said. In November the New York shop landed Reebok's Classics foot wear line from Bartle Bogle Hegarty (which is owned in part by Bcom3), as well as some men's footwear business that was previously at WPP's Berlin Cameron/Red Cell in New York. The consolidation involves the rest of Ree bok's line of footwear for women and children, with estimated bil lings of $15 million. The move effectively ends Berlin Cameron's four-year relationship with the athletic apparel company. Reebok spent $60 million in U.S. media from January to November 2001, according to CMR. Martino & Binzer Picks Up PrimeSourceBOSTON—Martino & Binzer has brought aboard work for PrimeSource Building Products, a distributor of building materials. The Avon, Conn., agency will provide advertising and public relations support for several products from the Carrollton, Texas, client, as well as marketing communications and trade-show support. PrimeSource selected Martino & Binzer based on its print work last year for American Saw. Advertising targets include independent lumber yards, building-supply dealers, home-center chains and wholesale distributors. Accounts Roundup BOSTON—Harpell has been tapped by InterSystems to engineer a global direct-mail campaign for the database-systems concern. The effort for the Cambridge, Mass., client will initially target senior managers. Work is scheduled for launch in the second quarter. Harpell of May nard, Mass., has worked with InterSystems on previous projects. ... DeVry's $25-35 million account is in review, as the Oakbrook Terrace, Ill., company regroups DeVry Institute and the Keller Graduate School of Management as DeVry University. Incumbent Brown Marketing Communications in Chicago has been invited to participate. Chicago-based consultancy Jones Lundin Beals is handling the search.

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