Tatham Loses Hunt’s Work to Texas Shop
DALLAS—Fogarty Klein Monroe picked up more than $25 million in new assignments from ConAgra Grocery Products. The Irvine, Calif., division of ConAgra in Omaha, Neb., moved creative on Pam Cooking Spray and its entire line of Hunt’s tomato products to FKM in Houston. Hunt’s was previously at Euro RSCG McConnaughy Tatham in Chicago. Pam was last held by D’Arcy Masius Benton & Bowles in New York. No review was held.
CEA Sets First Work for Six Continents
CHICAGO—Campbell-Ewald Advertising’s first ads for Six Continents Hotels tout the ease of redemptions and other benefits of its relaunched Priority Club Rewards program. The $10 million campaign breaks April 1 with print ads in major dailies and consumer magazines. The Atlanta hotelier gave the Warren, Mich., agency ad and branding duties for the program in November after a review.
PrimeCo Makes It Official With Tatham
CHICAGO—PrimeCo assigned its $15 million ad account to Euro RSCG McConnaughy Tatham, following a review. Tatham in Chicago has already produced spots for the client, but the win was not sealed until late last week. Ownership changes left the Chicago area as the only region where the brand name is still used, leading to a search for a local shop [Adweek, Oct. 15]. Grant/Jacoby and Ebel-Dunnel-Merrick were also considered, sources said.
MZD Picks Up Indy’s Knozone
CHICAGO—Montgomery Zukerman Davis won the city of Indianapolis’ “Knozone” contract, an environmental awareness program. The Indianapolis shop bested four local rivals: incumbent Caldwell VanRiper/MARC, Hirons & Co. Advertising, Scheitlin Communications and Hedrick Communications. The account is worth less than $1 million.
Progress Energy Contacts Shops
ATLANTA—Progress Energy placed its $8-12 million account in review. Incumbent BBDO Atlanta will not defend. Consultant Jane Bedford of The Bedford Group in Atlanta has sent out about a dozen requests for proposals to agencies of various sizes. Midwest shops are among those contacted. A decision is expected in May.
Orbitz Confirms Fusion, Carat Awards
CHICAGO—Orbitz, the online travel service backed by several major airlines, shifted media to Carat USA and creative to Fusion Idea Lab, the company confirmed. The moves had been expected [Adweek, Feb. 4]. The moves end Orbitz’s nine-month relationship with TBWA\Chiat\Day in New York, which handled creative and media. Spending is estimated at $30-40 million. Last year’s spending was about $15 million through October, per CMR.
AMD Ready for Final Pitches
SAN FRANCISCO—Advanced Micro Devices, Sunnyvale, Calif., will hear final pitches from three finalists in its $25-30 million review later this month, sources said. They are LB Works, Chicago, and McCann-Erickson and Young & Rubicam, both San Francisco. Pitches are tentatively scheduled for Feb. 25-26, sources said. Select Resources International of West Hollywood, Calif., is the consultant.
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