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Layoffs to Hit Kirshenbaum Following Revlon LossNEW YORK—Layoffs are imminent following Kirshenbaum Bond & Partners' loss of the $70 million Revlon account, sources said. An agency representative declined comment on the possibility of staff cuts. Last week, Revlon split with the New York shop and consolidated its ad business at roster shop Deutsch. Kirshenbaum won creative and media planning duties for the flagship brand last February, following a review. At the time, Deutsch in New York was awarded media for Revlon and Almay and creative for the latter. The latest work from Kirshenbaum is a spot featuring actress Julianne Moore and a new tagline, "Be unforgettable." According to CMR, Revlon spent more than $60 million for the first 10 months of 2001. RJ Palmer Takes $30-40 Mil. Lemonade BusinessNEW YORK—Panoramic Communications' RJ Palmer has won media duties for Mike's Hard Lemonade, following a month-long review, the agency confirmed. The New York-based media shop beat out Mediaedge: CIA and incumbent Carat, both New York, for the $30-40 million account. Cliff Freeman and Partners in New York continues to handle creative for the beverage company. According to CMR, Mike's spent about $15 million on U.S. measured media from January to October last year. American Airlines Moves $30 Mil. Account to McCannNEW YORK—American Airlines consolidated its estimated $30 million overseas account at McCann-Erickson WorldGroup, from DDB and OMD, which handled creative and media, respectively. Temerlin McClain, a division of McCann-Erickson WorldGroup in Irving, Texas, continues to handle the airline's domestic business. The overseas account will be serviced out of McCann-Erickson in New York and Temerlin. Universal McCann will handle media duties. Domestically, AA spends about $50 million in media, according to CMR. McCann declined comment. AA executives could not be reached. Initiative Wins $30 Mil. In Quizno's Media DutiesNEW YORK—Interpublic Group's Initiative Media North America was awarded Quizno's $30 million media buying and planning account. The shop beat out Aegis Group's Carat in New York. Cliff Freeman and Partners, New York, had media planning duties for the subway-sandwich franchise and holds on to the creative account, sources said. Quizno's spent about $15 million on media in 2001, according to CMR. Digitas Revenue Down 41 Percent in 4QBOSTON—Digitas on Wednesday reported fourth-quarter 2001 revenue of $47 million, down 41 percent from $80 million posted for the same period in 2000. The company said its Q4 2001 net loss was $6.3 million, or 10 cents per diluted share, compared with a net loss of $5.5 million, or 10 cents per diluted share, for the same quarter a year ago. For the full fiscal year, Digitas notched revenue of about $236 million, down from $288 million in 2000. The company lost $94 million in 2001, compared with $23 million in 2000. Smiley to Leave TBWA\Chiat\DaySAN FRANCISCO—Rob Smiley, a creative director at TBWA\Chiat\Day, here, under North American creative director Chuck McBride, is leaving the agency, according to sources. Smiley decided to relocate to New York but has not accepted another advertising position, sources said. Nelson Heads to D'ArcyNEW YORK—Bob Nelson, most recently evp, director of broadcast production at Lowe, has joined D'Arcy Masius Benton & Bowles as evp, managing director, global creative services, a new position. Nelson, 51, joins D'Arcy, here, in March. The move reunites him with the shop's chief creative officer worldwide, Lee Garfinkel, to whom he will report [Adweek, Jan. 14]. The two worked closely together at Lowe, where Nelson started in 1993. Lawrence, Leader of Braniff Airways, DiesNEW YORK—Harding Lawrence, credited with rejuvenating Braniff Airways in the '60s and '70s before it went bankrupt in 1982, died Jan. 16 of pancreatic cancer. He was 81. Lawrence was married to advertising pioneer Mary Wells Lawrence. Newswire RoundupJ. Walter Thompson in Chicago added to its Nestlé business last week with the shift of an estimated $20 million in ice-cream brands, including the newly acquired Häagen-Dazs. There was no review. Häagen-Dazs was previously handled by Wolf Group in New York. Publicis in Mid America, Dallas, handled all of Nestlé's ice-cream offerings. … 24 Hour Fitness has hired Omnicom Group's Direct Partners to handle the creative portion of its $25 million account, the client confirmed. The Marina del Rey, Calif., direct marketing agency bested Attik in San Francisco; Brainsaw in Santa Ana, Calif.; Donat Wald in Santa Monica, Calif.; and Suissa Miller in Los Angeles. The creative account was handled by Grey in San Francisco. Grey retains media duties. … Advanced Micro Devices has named three finalists in the review for its $25-30 million consolidated global account. They are San Francisco shops McCann-Erickson and Young & Rubicam, as well as LB Works in Chicago. Domestic advertising was handled by Hill, Holliday, Connors, Cosmopulos in Boston, while Publicis in London had worked on the client's European account. A decision is due in March. … Four shops contending for GoRving Coalition's ad account must present fully detailed creative and media-planning work to capture the estimated $40 million prize, sources said. The Martin Agency in Richmond, Va., The Richards Group in Dallas and WestWayne in Atlanta will square off against incumbent Eisner Communications in Baltimore this spring. The account will be awarded for a three-year period.

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