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DDB Enlists Ex-Reds for Latest Cheese Work

CHICAGO—Baseball Hall of Famers Sparky Anderson and Johnny Bench are featured in a new spot for Dairy Management Inc.’s “Ah, the power of cheese,” campaign from DDB Chicago. In a 30-second spot that breaks Jan. 7, ex-manager Anderson watches a young waiter in a restaurant grating a huge mound of Parmesan cheese for an anxious diner. Noticing that the cheese is missing the plate, Anderson pulls the waiter and calls in another.

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