Pharmacia Upjohn Seeks Shop for $50 Mil. Account
NEW YORK—Pharmacia Upjohn has launched a $50 million review, which includes two over-the-counter products and one personal-care product, sources said. The review is being handled by New York-based consultancy Mark Rothman & Associates.
Heineken to Break New Ads Via Lowe Lintas in 2002
NEW YORK—Heineken will continue the "It's all about the beer" campaign and introduce a 24-ounce keg can in 2002, sources said. The Dutch brewer previewed several new spots for Heineken and Amstel Light last week in Washington during a national sales meeting. One spot for Heineken, from Lowe Lintas & Partners in New York, features newlyweds who tie barrel-shaped Heineken cans to their limo. Sources said a spot in Amstel Light's "Beer drinkers light beer" campaign, also from Lowe Lintas, shows a bartender washing a beer mug with light beer, then filling it with Amstel Light for drinking. Media spending for both brands would increase in 2002, said sources.
Omnicom Rethinks 'Verus'
CHICAGO—Trademark issues have led Omnicom to scrap Verus as a name for the new agency being set up to handle PepsiCo business, sources said. Verus was the leading candidate among several names that were considered, but was discarded because several other companies already use the moniker, sources said. The unit's name and structure is now not expected until sometime after Jan. 1.
FCB, PepsiCo Settlement Drags On
CHICAGO—The settlement agreement reached late last month between PepsiCo and Foote, Cone & Belding has not yet been signed, and a court hearing on Pepsi's federal lawsuit remains set for this week. Sources said "language" issues are holding things up. The agreement, which also covers a Cook County Circuit Court lawsuit, would prevent about 16 FCB employees from working on Coca-Cola brands picked up by FCB until June 1. Those staffers were veterans of the Quaker business, which was moved to Omnicom in September. "They're still working it out," said a Pepsi representative.
The five finalists for the $15-20 million U.S. Department of Defense Joint Recruitment Advertising Program will have to wait up to 30 days for a decision, a client representative said on Friday. Pitching are incumbent Bates, D'Arcy Masius Benton & Bowles and Foote, Cone & Belding, all New York, Mullen in Wenham, Mass.; and J. Walter Thompson in Atlanta. … Celebrity Cruises is expected to make a decision before year's end in the review for its $20-30 million account. Finalists are Digitas in Boston, Rapp Collins in Dallas and Wunderman in New York. … General Nutrition Centers will split with Deutsch at year's end and work with two shops, MARC USA and Ten United, in its hometown of Pittsburgh on a project basis. GNC spent about $30 million last year, per CMR. The move is in part because GNC wants to use local shops. … The Lord Group has won the $8-10 million Cayman Islands Department of Tourism account, besting CGN in Boston, The Zimmerman Agency in Tallahassee, Fla., Work in Richmond, Va., and DiMassimo Brand Advertising in New York.