ChevronTexaco Plans Agency Consolidation
DALLAS—Newly merged ChevronTexaco Corp. said it is reviewing the capabilities of more than a dozen roster shops to prepare for a global consolidation of the two entities' ad accounts. An internal committee formed by the San Francisco-based oil company met last week to discuss the consolidation. Several roster agencies said they completed request-for-information forms, but have not been told if pitches will follow. New assignments will be made in early 2002. Chevron's domestic roster shops include Brouillard Communications and Y&R, both in San Francisco; Tex aco's include BBDO and Bates Southwest in Houston.
Ad Veteran Don Tennant Dead at 79
LOS ANGELES—Don Tennant, the adman who created Tony the Tiger for Kellogg's and commercial jingles for clients such as Pillsbury and Philip Morris during his 20 years at Leo Burnett, died of heart failure in Los Angeles on Dec. 8. Tennant joined Leo Burnett in 1950, serving in multiple creative capacities, cul minating in his role as worldwide creative director and chairman of Burnett's creative review committee. He later started his own agency in Chicago. In lieu of a memorial service, the family is holding a gathering to celebrate Tennant's life. The date of the event is pending.
Dockers Hires Blueberry Frog
BOSTON—Blueberry Frog, an affiliate of Amsterdam-based boutique shop Strawberry Frog, has won guerrilla-marketing chores for Docker's. In landing the account for the khaki-pants maker, a unit of Levi Strauss & Co., San Francisco, the agency bested several undisclosed contenders. Blueberry Frog will create an integrated campaign, which will launch early next year. No print or TV is involved, though Blueberry Frog may collaborate with Bartle Bogle Hegarty in London, which handles the client's European advertising. Spending is undetermined, an agency representative said.
Sheehan, Kaplan Rise at Hill, Holliday
BOSTON—Mike Sheehan, 41, has been named U.S. president of Hill, Holliday, Connors, Cosmopulos, a new post, in which he will oversee the agency's Boston, New York and San Francisco offices. He is succeeded as Boston headquarters president by Karen Kaplan, who had been an executive vice president. Sheehan relinquishes his executive creative director post; Hill, Holliday is seeking a creative veteran to fill that slot. David Wecal and Nancy Hill remain presidents of Hill, Holliday's New York and San Francisco operations, respectively, and now report to Sheehan, as does Kaplan. Jack Connors, who co-founded the Interpublic Group agency nearly 34 years ago, remains chairman and CEO.
Vegas Books More Time, Money for Ad Campaign
NEW YORK—The Las Vegas Convention & Visitors Authority has added $10 million to its ad budget, bringing the total to nearly $28 million. LVCVA started 2001 with a $49 million ad budget, and spent about $30 million prior to Sept. 11, the client said. A campaign from R&R Partners, Las Vegas, featuring the Frank Sinatra song "It's Time for You," is being extended from January through June.