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Boone/Oakley Rides With General TiresATLANTA—Boone/Oakley has been tapped to handle advertising for the General Tires brand of Continental Tire North America. The Charlotte, N.C., shop acquired the business as a result of work it produced for the parent firm. Billings are undisclosed. Work involves national outdoor, print and radio that will break in second-quarter 2002. Continental is located in Charlotte. Previously, the account was handled by The Zimmerman Agency in Tallahassee, Fla. Sallie Mae to Hear Final Creative PitchesATLANTA—Three finalists will deliver creative presentations to Sallie Mae this week. The student loan provider has cut its review to Adworks in Washington, D.C.; Laughlin Marinaccio & Owens of Arlington, Va.; and MRA Group in Syracuse, N.Y. Incumbent Arnold in McLean, Va., is not participating. Billings are estimated at $5-7 million. A decision is expected before Christmas, sources said. Sallie Mae is headquartered in Reston, Va. Nationwide Insurance Begins 'Brand Audit'BOSTON—Nationwide Insurance has tapped marketing agency Via to undertake a "brand audit" of most facets of its advertising and marketing programs. Via chief executive officer John Coleman would not describe the process as a precursor to a full-blown review, but said marketing changes or new assignments could arise based on the agency's findings. The insurer in Columbus, Ohio, where Portland, Maine-based Via also has an office, did not return calls. Temerlin McClain in Irving, Texas, handles advertising for the client's core insurance business; Burrell Communications in Chicago works on African-American initiatives. Celebrity Cruises Eliminates WestWayneATLANTA—Incumbent WestWayne and one other undisclosed agency have been cut from the review for Celebrity Cruises' $20-30 million account. The Atlanta shop won the Miami-based business in 1999.Suzuki Taps Freebairn, Colby for Regional WorkLOS ANGELES—American Suzuki Motor Corp. has assigned Colby & Partners and Freebairn & Co. media buying in its Western and Southern regions, respectively. Colby, Santa Monica, Calif., already has Suzuki's national ad account and will continue to develop creative.Quarry Communications in Dallas previously handled the regional work. The budget for both regions combined is estimated at $4-5 million annually, according to the Brea, Calif., client. Work includes marketing for Suzuki's motorcycles and all-terrain vehicles. Freebairn in Atlanta will handle advertising in 14 states ranging from North Carolina to Florida and west of Texas. Colby's regional business will cover 15 states from Alaska to California to New Mexico and Kansas. For the RecordThom Middlebrook is not executive director at Bill Gates' Corbis Documentaries [Adweek, Nov. 19]. Middlebrook said he served as creative consultant ontwo productions, A Soul Can Dance Aloud and Lady Warriors.

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