Papa John's, Weight Watchers Among MGH Gains
ATLANTA—MGH has added five accounts: Papa John's of New Orleans, Weight Watchers, Port Discovery, Well-Screen and Great-West Life & Annuity Insurance Co. Total billings are estimated at less than $2 million. The Owings Mills, Md., shop now handles marketing chores for eight Papa John's co-ops. The Portland, Ore., account expands MGH's Weight Watchers work into 13 states. The Englewood, Colo.-based insurer is part of the $75 billion Great-West family of companies. Port Discovery is a nonprofit children's museum in Baltimore. The Well-Screen medical center in Owings Mills provides imaging scans and other diagnostic tests.
Earle Palmer Brown Adds U.S. DOT Contracts
ATLANTA—Earle Palmer Brown has acquired threenew marketing contracts from the U.S. Department ofTransportation's Federal Motor Carrier Safety Administration. EPB in Bethesda, Md., will provide research, marketing, advertising, public relations and design services. The Washington, D.C.-based client's mission is to prevent commercial motor vehicle-related fatalities and injuries. Billings are undisclosed.
E. James White Gets Shenandoah Valley Tourism
ATLANTA—The Shenandoah Valley Travel Association has hired E. James White Communications to brand its tourism, hotels and historic attractions. The association, which represents Virginia counties and destinations, retained the Herndon, Va., shop to create an advertising and public relations campaign promoting the 200-mile area. "The Shenandoah Valley is rich in history and home of the most peaceful, scenic beauty on the East Coast," said agency president Matt White. "We're excited to promote the valley to the millions of residents who live within an easy drive of the region." Billings are estimated at $2 million.
Adworks Breaks Library of Congress Campaign
ATLANTA—A print campaign for the "Beginnings" exhibit at the Library of Congress debuts this week. Created by Adworks in Washington, D.C., three print ads will appear in The Washington Post through the end of the year. The series is intended to create a public awareness of the facility's foreign artifacts. "Beginnings" explores early depictions of creation myths, legends and stories concerning the founding of civilizations. Creative director Mark Greenspun, copywriter Lisa Biskin and art director Tim Tyan developed the campaign. The effort, scheduled to break in October, was delayed by anthrax scares in Washington in late September. The Library of Congress was one of several D.C. landmarks temporarily closed.
Enterpulse Establishes Offices on Both Coasts
ATLANTA—Enterpulse has opened two new offices. The Web integrator in Atlanta has acquired most of the staff and assets of Groundswell, a San Francisco consultancy specializing in enterprise portal applications. The buyout enables Enterpulse to move into the San Francisco and New York markets. Sam Jankovich, acting chief operating officer at Groundswell, will move to Atlanta, where he will be Enterpulse's vice president of solutions.