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ING Direct Launches Search BOSTON—ING Direct, the online banking unit of financial services company ING Group, has launched a review of its advertising account. Billings are estimated at $50 million. Incumbent agency Howard, Merrell & Partners in Raleigh, N.C., is not participating, said Rick Hooker, president of Boston-based consultancy Pile and Co., which is guiding the search. Creatively driven agencies on the East Coast and in the Midwest are preferred, but location is not a strict criterion, sources said. About 20-25 agencies have received the initial request for proposals, which is due back to the consultant in about two weeks, sources said. The account will likely encompass creative and media duties. Mullen Readies Energy Star Campaign BOSTON—Mullen is preparing to break a multimedia campaign for the Energy Star program, a joint initiative of the U.S. Department of Energy and the Environmental Protection Agency. Spending is $7-10 million. This is the first work from Mullen in Wenham, Mass., for Energy Star since the shop absorbed elements of sister Interpublic Group agency Bozell Kamstra this summer. Bozell Kamstra had been working for Energy Star. Like past efforts, the new campaign touts the use of energy-efficient appliances. The single word "Change" serves as the tagline and prevailing campaign theme. Eric Clapton's "Change the World," sung by Nanci Griffith, is used on the soundtrack. One spot shows a young couple seeking the perfect lamp for their baby's room; ultimately they choose a cute Energy Star-rated animal lamp, which elicits smiles from their child. Progress Software Taps Lapham/Miller BOSTON—Progress Software has chosen Lapham/Miller to fashion a launch for its new Fathom product line. The assignment was awarded to the Andover, Mass., shop without a review. The budget was not disclosed. Progress Software, based in Bedford, Mass., provides technology for all aspects of e-business development, deployment, integration and management. Fathom is a new application-management tool that will be offered to Progress customers. The launch will include print, direct response and interactive elements. Lapham/Miller's client list includes Palm, Dictaphone, Integral Access and Compass USA. Hotline Roundup BOSTON—Adams & Knight, Avon, Conn., has been chosen by Saint Joseph College, West Hartford, Conn., to create a multimedia branding program using print and broadcast and prepare media planning and placement. The campaign will tout various programs at the college. ... DavisPartners, Boston, recently completed a direct response mailing for OneCore Financial Network. The work targets financial institutions and is designed to introduce and position the Bedford, Mass.-based client as the partner of choice for providing a full range of online financial services for its small-business market segments. The work consists of a 3-D mailer that was sent to 450 senior executives responsible for small-business product and service lines in large banking institutions.

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