Sears Parts With Promo Shop Einson Freeman
CHICAGO—Sears, Roebuck and Co. has dropped Einson Freeman as its promotional shop, and Wunderman has picked up the agency's business, sources said. Einson Freeman, a WPP Group shop under Ogilvy & Mather, handled primarily hard goods for the Hoffman Estates, Ill.-based retailer. Wunderman, a WPP shop aligned with Young & Rubicam, earlier took over full-line store promotions from Einson, sources said. The move is not expected to change Sears' relationship with its two general ad agencies, Ogilvy and Y&R. A Sears representative denied there had been any change in the retailer's promotional shop lineup.
Bcom3 Posts Third-Quarter Results
CHICAGO—Bcom3 Group posted a 5 percent revenue increase to $456.6 million for the quarter ending Sept. 30, compared with $434.3 million for the same period last year, according to the Chicago-based holding company's latest filing with the Securities and Exchange Commission. For the first nine months of 2001, Bcom3 posted a revenue jump of nearly 8 percent, to $1.4 billion from $1.3 billion. The company reported net income of $4.7 million for the quarter and $11.7 million for the first nine months of the year, according to the filing. In comparable periods last year, the company posted a $5.2 million loss for the quarter and a $63 million loss for the first nine months. The losses stemmed from a non-recurring charge related to the merger of The Leo Group and MacManus Group, which formed Bcom3 last year. Bcom3 is the parent of Leo Burnett and D'Arcy Masius Benton & Bowles.
DDB Creates Sponsorship Marketing Group
CHICAGO—DDB Chicago formed Tattoo DDB last week, a sponsorship marketing group, with clients State Farm, USG and Van Kampen Investments. The new unit, with estimated billings of $30 million, will be led by Karen Baker, vice president, group director of sponsorship marketing at DDB. Tattoo germinated from a DDB study that linked sponsorship areas with consumer attitudes, interests, media habits and product use, the agency said.
BE&P Lands Financial Services Company
CHICAGO—Waddell & Reed Financial announced that it has tapped Barkley Evergreen & Partners for its $6-7 million advertising account. The Kansas City, Mo., shop will handle strategic planning, creative, relationship marketing and media duties for the financial services company, based in Overland Park, Kan. The incumbent on the account was the Kansas City shop Fasone Garrett Boehn.
DaimlerChrysler Breaks Corporate Work
DETROIT—DaimlerChrysler is scheduled to break a new corporate spot from Springer & Jacoby in London today. The spot, which will air in the U.S., Asia and Europe, will also be shown in German movie theaters beginning Nov. 21. Filmed at the Bonneville Salt flats in Wendover, Utah, the 60-second commercial features more than 40 DaimlerChrysler vehicles, from sports cars to heavy trucks.