Powerade Returns to Wieden Pending Litigation
NEW YORK—Coca-Cola has pulled its estimated $60 million Powerade sports drink and $25 million Dasani water accounts from Foote, Cone & Belding until the agency's litigation with PepsiCo is resolved, a Coke representative said. The brands will revert to their previous agencies, Wieden + Kennedy in Portland, Ore., and Berlin, Cameron & Partners in New York, respectively. Last month, a Chicago court barred four FCB Chicago employees from working on Dasani because they had collaborated on Pepsi's Aquafina brand. A separate federal lawsuit from Pepsi-owned Quaker seeks to limit FCB's ability to work on Coke's Powerade, owing to the shop's efforts for Gatorade. A hearing on Pepsi's request for a preliminary injunction against FCB is set for Dec. 13. A status hearing on the federal lawsuit is set for this week.
Starz Awards Creative to TBWA\C\D
SAN FRANCISCO—Starz Encore Group handed the creative portion of its $40 million account to TBWA\Chiat\Day here. The Englewood, Colo.-based provider of cable television and satellite-delivered premium-movie channels also considered finalist McCann-Erickson, New York. Creative was previously held by The Richards Group in Dallas, which did not defend. Media is handled by Media Planning, formerly SFM Media, New York.
FCB Retains Boeing Business
CHICAGO—Foote, Cone & Belding here retained the Boeing account, besting finalists J. Walter Thompson and BBDO. The aerospace company began searching for a Chicago agency in July, as it prepared to move its corporate headquarters from Seattle to Chicago. Boeing initially projected an ad budget of $72 million, but that figure is being reduced in the wake of Sept. 11 and the loss of a government bidding competition. The business was previously at FCB, Seattle.
Toyota Names African-American Shop
CHICAGO—Toyota Motor Sales USA selected Burrell Communications as its first African-American agency, following a review that included six finalists. The review was part of a settlement that Toyota reached this summer to avoid a boycott orchestrated by Rev. Jesse Jackson's PUSH organization. The brouhaha stemmed from a print ad created by lead Toyota shop Saatchi & Saatchi that featured a gold inlay of a Rav4 in the front tooth of a black man. Billings were undisclosed, but Toyota is expected to spend up to 10 percent of its $400 million ad budget on minority-targeted advertising. Burrell is 49 percent owned by Saatchi parent Publicis.
Goodby Wins Adobe Account
SAN FRANCISCO—Network publisher Adobe Systems awarded Goodby, Silverstein & Partners its $20 million ad account. The other finalist was Deutsch/LA, Marina del Rey, Calif. The client said an upcoming campaign will target creative and business professionals and technology workers. The account was formerly handled by Young & Rubicam, San Francisco. Y&R withdrew from the review after winning the $60 million VeriSign business.