Hotline

C-E, Digitas Score With Six Continents

CHICAGO—Campbell-Ewald and Digitas late last week added relationship and direct marketing chores for the Six Continents Hotels Priority Club Worldwide program, sources said. C-E, Warren, Mich., and Digitas, Boston, pitched the $20 million account separately, and it was not clear how duties will be split. Draftworldwide, Chicago, had handled the business for the hotel chain. Fallon, Minneapolis, Wunderman, New York, and the Zimmerman Agency, Tallahassee, Fla., also competed for the business.

Modernista! Readies Gap’s Holiday Campaign

BOSTON—The Gap’s upcoming holiday campaign from Modernista! introduces the tagline “Give your gift” and features TV commercials with stars from various music genres performing acoustic takes on the ’70s Supertramp hit “Give A Little Bit.”