Leo Burnett to Fill New Creative Post
CHICAGO—Mark Tutssel, an executive creative director in Leo Burnett's London office, is set to be named deputy chief creative officer of Leo Burnett USA, a new post, sources said. He will report to chief creative officer Cheryl Berman and oversee the shop's 11 ecds, sources said. An agency representative declined to comment. Burnett previously considered former Kirshenbaum Bond & Partners managing partner Bill Oberlander for the post before he took the ecd's job at Ogilvy & Mather.
McDonald's Prepares to Revamp Its Advertising
CHICAGO—McDonald's, set to outline a significant organizational change this week, may also be ready to revamp its creative. Sources said the "We love to see you smile" campaign is ready for an overhaul and that the new tag may simply be "Smile." The Oak Brook, Ill., fast-food chain last week reduced its five U.S. divisions to three. Lead agency for the brand remains DDB Chicago.
Polaroid Says Chapter 11 Won't Stop Advertising
BOSTON—Long-troubled Polaroid, which last week filed for Chapter 11 bankruptcy protection, said in a prepared statement that it "intends to continue to manufacture, market and distribute its core instant-imaging products" as it works to restructure its operations and finances. The company will continue to advertise, though it remains to be seen if spending levels will be trimmed in the near term, said company representative Skip Colcord. In May 2000, the Cambridge, Mass., company consolidated its estimated $150 million global ad account with Bcom3 Group-owned and -affiliated shops, including Leo Burnett, Chicago, which took North American creative chores from Goodby, Silverstein & Partners and BBDO. In Europe, Bartle Bogle Hegarty, London, crafts Polaroid ads; most media chores are handled by Starcom, Chicago.
Bank of America's B-to-B Business in Review
DALLAS—Bank of America has put its estimated $25 million business-to-business account up for review, a bank representative confirmed. Proposal requests from the Charlotte, N.C.-based bank began arriving at agencies this week. "What we're looking for here is a new approach … for our more specialized businesses," said Bank of America representative Scott Scredon. The account includes advertising for four different departments: global corporate and investment banking, small business, capital management and commercial banking. Bozell, New York, which has handled both consumer and business advertising since 1999, will not defend in the b-to-b review, an agency representative said. The search is national in scope, and Bank of America intends to make a selection before the end of the year.
DCX Launches Global Effort From Spring & Jacoby
DETROIT—A new global campaign for DaimlerChrysler from Spring & Jacoby in London targets executive decision-makers, investors, financial analysts, opinion shapers and the media, along with the automaker's employees, suppliers, and business partners. The print ads will play up the the company's global presence, strong brands and broad product range.