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GHG Takes $80 Mil. Celebrex Business

NEW YORK—GHG won creative duties on the professional-advertising and global-marketing portions of Pfizer and Pharmacia’s Celebrex account. Billings were estimated at $80 million, sources said. Media planning and buying is handled in-house. GHG bested the incumbent, Lyons Lavey Nickel Swift, Lowe McAdams Healthcare and Medicus Group, all in New York; and Torre Lazur McCann Healthcare in Parsippany, N.J., in a review.

4 Tapped for Ad Council Terror Response Campaign

NEW YORK—Three new creative members were named to work on the Ad Council’s public service campaign being prepared in conjunction with the White House in response to the Sept.





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