GHG Takes $80 Mil. Celebrex Business
NEW YORK—GHG won creative duties on the professional-advertising and global-marketing portions of Pfizer and Pharmacia's Celebrex account. Billings were estimated at $80 million, sources said. Media planning and buying is handled in-house. GHG bested the incumbent, Lyons Lavey Nickel Swift, Lowe McAdams Healthcare and Medicus Group, all in New York; and Torre Lazur McCann Healthcare in Parsippany, N.J., in a review.
4 Tapped for Ad Council Terror Response Campaign
NEW YORK—Three new creative members were named to work on the Ad Council's public service campaign being prepared in conjunction with the White House in response to the Sept. 11 terrorist attacks. Nina DiSesa, chairman and chief creative officer of McCann-Erickson in New York, Allen Rosenshine, chairman and CEO of BBDO in New York, and Andrew Langer, vice chairman of the Lowe Group, will serve on the creative review task force. Michael Sennott of Lowe Lintas & Partners will lead the communications task force.
Orzio Leaves Merkley in Search of New Post
NEW YORK—Marty Orzio, who since 1999 had been a co-executive creative director of Merkley Newman Harty & Partners, along with Randy Saitta and Andy Hirsch, has left the agency in search of a new job. Orzio joined Merkley from the former Lowe & Partners/SMS, when Mercedes-Benz decided to shift its $125 million account from Lowe to Merkley, here. Orzio, who said he left on his "own accord," would like to run another creative department. "I'm just going to take my time and look around," said Orzio, 45. His duties have been absorbed by Saitta and Hirsch, said Alex Gellert, managing partner of the shop.
Boeing Postpones $70 Mil. Review
NEW YORK—Boeing postponed final presentations scheduled for Monday, in the review for its $70 million advertising account, for "up to a month," according to a company official. A decision had been expected this week. The three agencies competing for the business—BBDO, J. Walter Thompson and FCB, all in Chicago—had made preliminary pitches to the company's marketing committee last week, but a meeting with company CEO Philip Condit met with scheduling conflicts, the official said.
BellSouth has named 10 contenders for its $120 million account, sources said. Among those in the running are New York shops Bates, Grey and Kirshenbaum Bond & Partners; Arnold in Boston; Leo Burnett in Chicago; and incumbents WestWayne in Atlanta and New York-based Merkley Newman Harty & Partners, sources said. … At least three agencies have been contacted by Kinko's about its $40 million account. Sources said the client has talked with the incumbent, TBWA\Chiat\Day, and Grey, both in San Francisco, and FCB's Chicago office, along with undisclosed others. TBWA\C\D will defend, sources said. … Zenith is reviewing its $30 million ad account, a company representative confirmed. He would not name contenders. Incumbent Cramer-Krasselt is expected to participate. Company officials have said they plan to spend $100 million over three years on advertising [Adweek, July 23].