MGH Lands 7th Papa John's Co-op
ATLANTA—MGH has added a seventh Papa John's co-op to its roster. The Baltimore shop acquired Papa John's Charlotte, N.C., $1 million account without a review. The addition positions MGH as the largest Papa John's agency on the East Coast. MGH currently buys media for the Louisville, Ky.-based pizza chain in Baltimore; Philadelphia; Raleigh-Durham, N.C.; Harrisburg/Lancaster/Lebanon/York, Pa.; and Johnstown/Altoona, Pa.
Fudgey Nut Selects Buntin Group
ATLANTA—The Buntin Group has won the marketing account of Fudgey Nut. The Nashville, Tenn., shop bested crosstown rival Image3 and Huntsville, Ala., incumbent McWhorter Design for the estimated $5 million account. Buntin will provide promotional plans for a national franchise launch and produce consumer broadcast and print advertising. Fudgey Nut, headquartered in Huntsville, makes brownies and other snacks.
Abovo Appoints General Manager
ATLANTA—Abovo Marketing Group has installed Sami Jaheh as executive vice president and general manager. Jaheh arrives at the Atlanta tech agency from the client side, having served as vice president of marketing at both Exactium (now a part of Pivotal Corp.) and AtWork Technologies. As general manager of the shop, Jaheh will be responsible for client relations and account team performance.
7 Contenders for Six Continents
CHICAGO—Seven agencies are scheduled to make presentations this week in the review for Six Continents' Priority Club worldwide direct and relationship marketing account. Contending for the hotel's $20 million business are: incumbent Draftworldwide, Chicago; BBDO South, Atlanta; Campbell-Ewald, Warren, Mich.; Fallon, Minneapolis; The Zimmerman Agency, Tallahassee, Fla.; Wunderman, New York; and Digitas, Boston.
Dillard's Moves to Southwest Media
DALLAS—Dillard's has shifted some $60-80 million in media buying to Southwest Media, a unit of Square One. The Dallas shop gained the business early this month following a review, which included undisclosed Dallas and Houston agencies, Dillard's representative Julie Bull confirmed. The Little Rock, Ark.-based department store chain, which spends about $200 million annually on advertising, according to CMR, declined to reveal the scope of the assignment with Southwest. Combs & Co. in Little Rock had handled media buying.
Richards Forms Hispanic Unit in L.A.
DALLAS—The Richards Group has formed a Hispanic marketing affiliate, Grupo Gallegos. The Los Angeles venture becomes the first Richards division locatedoutside of Dallas. Initial clients include No Nonsense Pantyhose, PrimeCo Personal Communications and Eye Care Centers of America. The unit will be led by John Gallegos, former vice president and account director at Casanova Pendrill Publicidad in Irvine, Calif. Other partners in the new operation include Richards' president Stan Richards and principal Scott Crockett.