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FCB Cuts 10 Percent of Staff; Kessler to Hill, HollidayNEW YORK—David Kessler, who joined Foote, Cone & Beld ing in September 2000 as evp, worldwide account director on AT&T, is joining Hill, Holliday, Connors, Cosmopulos in New York this week as managing director, the latter agency confirmed. The move comes two months after FCB lost the estimated $400 million AT&T Wireless account following a review won by Ogilvy & Mather. Separately, on Friday FCB said it was laying off staff across all disciplines as a result of the loss. Sources said the cuts represent about 10 percent of the approximately 800 FCB New York staffers. An FCB representative would not confirm the number of cuts. Dentsu Files for IPOTOKYO—Dentsu has filed a listing application with the Tokyo Stock Exchange, indicating its plans for an initial public offering are on track, sources said. Agency officials refused to confirm reports or give a timetable for the IPO, which is expected this fall. Dentsu, Japan's largest agency, owns 20 percent of Bcom3 Group.C-E Bows $30 Mil. Medicare WorkDETROIT—A $30 million TV campaign aimed at Medicare and Medicaid recipients breaks next month from Campbell-Ewald, which was awarded the assignment in late August following a review of undisclosed contenders, a government representative confirmed. The assignment is from the Centers for Medicare & Medicaid Services. The Warren, Mich., agency will handle creative and media for a campaign that is intended to inform Medicare recipients of their healthcare options.Lexus Narrows Search for Branding ShopLOS ANGELES—Lexus has eliminated at least two of the four finalists from its review for a shop to handle a long-term branding project, sources said. Agencies not advancing include the joint team of Pentagram and Prophet in San Francisco, and the duo of TMI in Las Vegas and The Zimmerman Agency in Tallahassee, Fla. A decision could come as early as this week, sources said. Lexus agency Team One in El Segundo, Calif., is not expected to be affected by the review.Sources: Buder to Join Leagas DelaneySAN FRANCISCO—Wayne Buder has left Odiorne Wilde Narraway & Partners. Buder, 44, last week resigned as president of OWN&P. Sources said he will soon join the senior management team of Leagas Delaney in San Francisco, but Buder had no immediate comment on his job plans. Leagas recently lost all of their management team and has been looking for new senior staffers. Account ActivityFinal pitches are this week for the estimated $15-20 million Joint Recruiting Advertising Program account, sources said. Contending are the incumbent Bates, J. Walter Thompson, Foote, Cone & Belding and D'Arcy Masius Benton & Bowles, all in New York, and Mullen in Wenham, Mass. A decision is due in October. Bates has handled creative and media planning for JRAP; media buying, handled by Zenith Media, is not part of the review. Jones Lundin Beals in Chicago is managing the process.

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