Invision Adds Online Advertisers
DALLAS—Invision Advertising has gained four new clients that draw on its online services expertise. The recent wins include Enhanceme.com, a women's information Web site; discount hotel accommodations source HotelKingdom.com; and the Dallas Burn soccer team. The Haunt Firm, which operates three haunted-house attractions in the Dallas-Fort Worth metroplex, will use the Dallas agency's online, creative and public relations departments to promote visits during the upcoming Halloween season.
Launch Introduces New Star-Telegram
DALLAS—Launch Partnership has created new television commercials to promote the redesign of Fort Worth, Texas' major daily, the Star-Telegram. In one 15-second spot titled "Lightning," a bolt of lightning changes a roadside billboard from reading "A great newspaper" to "A great new paper." In another spot, the same scenario is played out on a baseball field, with a home run ball smashing the "s" out of "newspaper" on an outfield sign. Radio, outdoor, point-of-sale and collateral were also created by the Irving, Texas, agency.
Go RVing Coalition Hits the Road
ATLANTA—The Go RVing Coalition, a national trade association representing manufacturers, dealers and other specialists in the recreational vehicle industry, is putting its marketing account into review. Sources said that billings on the account, which includes creative and media buying duties, have amounted to more than$45 million over the past six years. The incumbent agency is Eisner Communications of Baltimore. The Go RVing Coalition is supported by the Recreational Vehicle Industry Association in Reston, Va., the Recreational Vehicle Dealers Association in Fairfax, Va., and the National Association of RV Parks and Campgrounds of Falls Church, Va.
Northrop Grumman Taps McCann-Erickson
LOS ANGELES—Northrop Grumman Corp. has awarded its $7 million-plus creative and media account to McCann-Erickson here.The aerospace and defense contractor had worked with BBDO West in Los Angeles for the past eight years [Adweek, June 4]. Last week, however, that agency dropped out of the review following the announcement that its Chicago office was one of three finalists competing for Boeing's $70 million advertising account [Adweek, Aug. 13]. Other finalists that participated in the Northrop Grumman review included Ogilvy & Mather in New York and E. James WhiteCommunications in Herndon, Va.
PeopleSoft Considers 4 Agencies
SAN FRANCISCO—Four agencies remain in the closed review for PeopleSoft's $30 million advertising business. The incumbent agency is Kirshenbaum Bond & Partners in San Francisco. Other finalists in the hunt for the Pleasanton, Calif.-based enterprise software provider's marketing account are Arnold and Goodby,Silverstein & Partners, both in San Francisco, and the New York office of BBDO. A decision is expected in September, according to sources.