Boeing Down to 3 Shops

CHICAGO—Boeing last week cut to three the number of finalists competing for its $70 million account last week after visiting six semi-finalists. Still in are incumbent Foote, Cone & Belding, BBDO and J. Walter Thompson, all Chicago. Cut were Leo Burnett, DDB and Ogilvy & Mather. A decision is expected in October.

Burnett Creatives Take Top Technology Posts

CHICAGO—Leo Burnett Technology Group named Steffan Postaer and Mark Faulkner chief creative officer and executive creative director, respectively. The team, which created Leo Burnett's award-winning Altoids campaign, will continue to work on that brand and Maytag while also overseeing creative for the tech unit. Jamie Pfaff, who was previously the unit's chief creative officer, is leaving the agency.

Adamson Splits With Popeyes, Search Ensues

DALLAS—Popeyes Chicken and Biscuits is looking for an agency to handle 20 markets in the Southwest and Southeast, according to proposal requests sent to agencies this week. The business was formerly at Adamson in St. Louis, which recently picked up St. Louis regional work for Hardee's. Atlanta-based Popeyes viewed that as a conflict, according to Adamson executives. The Popeyes account is estimated at $10-15 million. Agency responses are due Aug. 17.

Blattner Brunner Makes It 'For Real' for Zippo

CHICAGO—New ads for Zippo lighters from Blattner Brunner in Pittsburgh are tagged "For Real" and confront the sturdy metal product's chief competition—disposable lighters—with headlines like, "A classic is not disposable." The tag replaces, "Use it to start something." Bradford, Penn.-based Zippo spends $5-8 million a year.

Bcom3 Merges Its Interactive Units

CHICAGO—Bcom3 is merging its interactive units, Giant Step and Novo, under the Novo banner in the U.S. and slashing staff by 30 percent, a representative of the Chicago-based holding company said. Sources pegged the layoffs at about 100 employees. The combined unit will be based in San Francisco and have offices in New York, Chicago and Detroit, according to the representative.

Burnett Among 3 Vying for Veritas

DALLAS—Veritas Software, a $1 billion maker of data storage software, is nearing the final stages of a review for its advertising account. Scheduled to present creative work over the next few weeks are finalists Leo Burnett, Chicago; Doremus and GMO/Hill, Holliday, both in San Francisco. The Mountain View, Calif., client claimed the need for a global network as its reason for parting with high tech shop Dayner/Hall in Orlando, Fla. The account is estimated at $10 million.

TBWA\Chiat\Day Takes Cadbury Work From Leo

NEW YORK—TBWA\Chiat\Day has landed creative duties for four Cadbury Trebor Allan brands previously handled by Leo Burnett in Toronto: Cadbury Crispy Crunch, Cadbury Milk Chocolate, Caramilk and Maynards Wine Gums. Media remains at OMD in Toronto.