Radisson Seven Seas to Consolidate Account
ATLANTA—Radisson Seven Seas has placed its $5 million advertising account in review. The Fort Lauderdale, Fla.-based cruise line has hired Boulder, Colo., consultant Bob Mathes to conduct a search for an agency with travel and hospitality experience. Currently, advertising duties are split between Turkel Schwartz & Partners in Miami, which handles creative chores, and The Sawtooth Group in Woodbridge, N.J., which buys media. Radisson Seven Seas will choose a single agency for both portions of the business, said Donna Remillard, client vice president of marketing. Thirty shops were contacted last Friday, according to Mathes, who said he considers the review closed. Both incumbents have been invited to participate. The process is expected to take two months.
Atlanta Gas Light Seeks Ad, PR Partner
ATLANTA—Atlanta Gas Light Company's marketing and public relations business is in review. The Atlanta-based public utility has issued eight requests for proposals to area advertising agencies and public relations companies. AGLC is looking for a small to midsized shop. Agencies here in receipt of the questionnaire include Sawyer Riley Compton, Cole Henderson Drake, Golin/Harris, Fletcher Martin Ewing and BaylessCronin. Billings are undisclosed. Incumbent Fitzgerald + Co. resigned the account in April following its shared win with 360 Thinc, also in Atlanta, of the combined Southern Company and Georgia Power accounts.
ING Group Review Progresses in Atlanta
NEW YORK—The ING Group held credential meetings last week with three undisclosed shops for its $15 million account, sources said. ING, an Amsterdam, Netherlands-based financial company with U.S. offices in Atlanta, spent $15 million on advertising in 2000, per CMR. Atlanta's Blueprint Communications, which is conducting the review, referred all calls to Dana Ripley, the client's director of media relations. Jordan McGrath Case & Partners, a Havas shop, won the U.S. business in November 2000 after a review that included Euro RSCG Tatham in Chicago and TBWA\Chiat\Day in Playa del Rey, Calif. Media Planning, another Havas shop, claimed media duties. None of those agencies are involved in the current pitch.
Cunard Sets Sail With TBWA\Chiat\Day
NEW YORK—TBWA\Chiat\Day has won the estimated $8-10 million Cunard Line advertising account, which includes both creative and media duties. The agency's office here defeated Kirshenbaum Bond & Partners and Wieden + Kennedy, both in New York, after a two-month review in which incumbent Tinsley Advertising in Miami declined to defend. Cunard, also based in Miami, is a luxury cruise line. Its executives heard final pitches from the agencies last Friday. Initial duties include the global rebranding of the Cunard Line portfolio, which includes the Queen Elizabeth 2, and a newly designed European program for Caronia. In addition, TBWA\Chiat\Day will support the launch of the highly anticipated Queen Mary 2. MatchWorks, a New York consultancy, conducted the review.