Hotline

Burnett Claims 2 Texas Accounts

DALLAS—Leo Burnett picked up Jimmy Dean Foods’$10 million advertising business after a review of undisclosed contenders. The Cordova, Tenn.-based account was previously at Berry-Brown Advertising in Dallas, which closed in December. Media planning was assigned to Starcom, which handles Jimmy Dean parent Sara Lee’s consolidated media buying account. Separately, the Chicago agency was assigned duties for Austin, Texas-based Vignette, an Internet software supplier, also following a review. The client spent just over $5 million in measured media last year according to CMR, but has shifted its focus to business-to-business marketing in 2001, an agency source said.