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North Carolina Shops to Merge

ATLANTA—Richard French & Associates and West & Vaughan have agreed to merge. Over the next 60 days, RF&A, North Carolina’s largest public relations firm in Raleigh, and ad agency W&V in Durham, N.C., will form an operating company housing three separate brands: Richard French & Associates, West & Vaughan and Wisse, Hollman & Co. Rick French becomes president and chief operating officer of the new company. Tom Vaughan, W&V co-founder, will be chief operating officer of the holding group and managing partner of the advertising unit.

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