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Louisiana Lottery Picks Media Direct
DALLAS—Media Direct has won the $5 million media-buying account of the Louisiana Lottery following a review. The New Orleans-based media shop competed against the incumbent Graham Group of Lafayette, La., and two undisclosed finalists. The creative account is handled in-house. “It’s the first time we pursued this account, which we always wanted,” said Media Direct president Ray Reggie. “It’s a high-profile, nice account in this economy.”
Fogarty Adds Steak House Chain
DALLAS—Saltgrass Steak House has hired Fogarty Klein Monroe to develop brand advertising for the Texas chain’s expansion into new markets in the Southwest.
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