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Gillette Moves Oral Care to BBDO

BOSTON—Gillette on Friday moved the creative portion of its $100 million global oral care business from Gotham to BBDO. The latter already serves as the Boston client’s lead agency. The switch between New York shops stemmed from an ongoing internal review by Gillette of all vendor relationships. Gillette spent nearly $180 million on domestic advertising in 2000; the client’s overall worldwide spending is $500-600 million.

6 Pitch Beth Israel Deaconess

BOSTON—Six semifinalists have emerged in the pitch for Beth Israel Deaconess Medical Center’s estimated $1-2 million advertising account.