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Monstrous Development With TBWA\Chiat\Day
BOSTON--TBWA\Chiat\Day in New York withdrew from contention for the $40 million account of employment site HotJobs.com to join as many as 20 agencies believed to be vying for Monster.com's $75-90 million assignment, sources said. Also believed to have returned initial materials to consulting firm Pile and Co. are incumbent Mullen, Wenham, Mass.; roster shops Lowe Lintas & Partners and Saatchi & Saatchi, both in New York; Arnold Communications and Hill, Holliday, Connors, Cosmopulos, both in Boston; and New York players D'Arcy Masius Benton & Bowles, Deutsch, and Young & Rubicam, sources said. Officials with Pile and Co. and the agencies either could not be reached or declined comment.
Academy Disqualifies Mullen Spot From Emmys
BOSTON--Shortly after unveiling the five nominees for the fourth annual primetime Emmy Award recognizing commercial-making as an art form, the Academy of Television Arts and Sciences disqualified Mullen's "When I Grow Up" spot for Monster.com when it was determined that it premiered prior to the eligibility period. Other Emmy-nominated spots: Federal Express' "Action Figures," by BBDO, New York; Electronic Data Systems' "Cat Herders," by Fallon, Minneapolis; Nike's "The Morning After," by Wieden + Kennedy, Portland, Ore.; and Budweiser's "Whassup True," by DDB Chicago.
Barton Announces Creative Directions
BOSTON--Marketing communications firm Creative Directions has opened its doors in Natick, Mass. The agency, founded by Bruce Barton, is meant to fill the gap between advertising agencies and independent creative resources. Targeting small- to medium-sized marketers, Creative Directions provides planning on an a la carte basis, and allowing clients to choose either Creative Directions' staff or a third party to execute marketing plans.
Donovan Group Wins 3PLex
BOSTON--Donovan Group has been named advertising and public relations agency of record for 3PLex, a Cambridge, Mass., company that attempts to improve productivity for the transportation industry by combining the expertise of third party logistics providers with Internet logistics. The Northborough, Mass. agency had helped 3PLex develop its corporate name, brand ID and logo, and will help now try to raise awareness for 3PLex through a PR campaign, targeted advertising, direct-response marketing campaigns, market research and sales support.
Mass. Tourism Seeks Canadian Assist
BOSTON--The Department of Economic Development and the Massachusetts Office of Travel & Tourism have issued a request for proposals for Canadian public relations and marketing services. The tentative maximum budget for fiscal year 2001 is $250,000. Proposals are due on Aug. 11, and a decision is expected to be reached on Aug. 22. CGN Marketing & Creative Services, Boston, won MOTT's US account in April.