- DDB Drops Out of Run for Compass Banks
DALLAS--The short list of contenders for Compass Bank's $8 million account has narrowed from four to three agencies. DDB Dallas has withdrawn from the review, leaving McKee Wallwork Henderson in Albuquerque, N.M., and two undisclosed agencies to battle it out for the Birmingham, Ala.-based bank's business. The account was formerly held by The Richards Group in Dallas. DDB previously declined to confirm or deny its participation, but chief creative officer Steve Bassett last week said the agency has withdrawn from the pitch due to a conflict of interest. DDB Los Angeles handles Wells Fargo Bank. A spokesperson for Compass said a decision in the review is several weeks away.
- Fogarty Klein Monroe Appoints New VP
DALLAS--Melanie Ford has joined Fogarty Klein Monroe as vice president and director of business development. Ford will provide strategic and developmental plans for the growth of existing accounts at the Houston agency. She also will focus on new business acquisition. Ford previously was vice president and account director at McCann-Erickson Southwest in Houston.
- Execunet.com Marketing Goes to TLP
DALLAS--Execunet.com, an online career resource for senior executives in the $100,000-plus salary range, has tapped TLP as its agency of record. TLP in Dallas will develop a branding campaign and a consumer loyalty marketing program for the Norwalk, Conn.-based dot-com. The campaign is scheduled to break in September.
- Coke, Philips Choose PR Counsel
ATLANTA--Manning, Selvage & Lee has been named public relations agency of record for Philips Consumer Electronics North America and Coca-Cola Enterprises. Both Atlanta-based clients will be serviced here. Coca-Cola Enterprises, a publicly traded company, with $14.4 billion in annual revenues, supplies retail bottlers in much of the U.S., Canada and Western Europe. "When Coke was doing great," it made perfect sense to allow the Coca-Cola Company to take the communications lead," said Jan Lewin, senior vice president of MS&L/Atlanta. "This is an attempt by CCE to develop its own point of view on changes in the marketplace." Philips, which markets more than 250 consumer electronics devices in North America, wants a higher marketplace profile.
- Work Scores With Test Prep Center
ATLANTA--The Princeton Review, which specializes in standardized test preparation and college admissions services, has selected Work to handle strategic planning and creative advertising duties. A fall campaign will focus on the client's new online SAT, GMAT, GRE and LSAT courses. Work is located in Richmond, Va.
- Primus Taps Austin Kelley Advertising
ATLANTA--Austin Kelley Advertising here has been selected by Primus, a business-to-business provider of property information services, to manage its marketing. Primus provides appraisals, inspections, title searches and other homeowner services to financial institutions and real estate professionals in more than 60 markets.