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SBC’s $17 Mil. Hispanic Account Is in Review
DALLAS–SBC Communications is reviewing its Hispanic advertising in order to consolidate it with the Latino account of recently acquired Ameritech. The combined business is estimated at $17 million. HeadQuarters Advertising, San Francisco, incumbent agency for San Antonio-based SBC, will defend. Lincolnwood, Ill.-based Hernandez & Garcia, which held Ameritech’s Hispanic account, will not pitch for the new business.
S.E. Toyota Distributors Selects 4 Finalists
ATLANTA–Incumbent Saatchi & Saatchi’s Florida office has been eliminated from the race for Southeast Toyota Distributors’ $70 million ad account.


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