Agencies Compete for $5 Mil. CHIP's Account
DALLAS—More than 15 agencies submitted proposals on June 29 to compete for the $5 million advertising account of Texas' Children's Health Insurance Program. In addition to incumbent Sherry Matthews Advertising &Public Relations of Austin, Texas, contenders include Austin agencies Bozell Kamstra, Tuerff-Davis EnviroMedia, Fellers Marketing and Advertising, Sanders, Wingo, Galvin & Morton Advertising and Makos Advertising, Marketing & Design; Houston shops The Albrecht Agency and BRSG; Dallas-area agencies Cinco Media Communications, DDB,Invision Advertising and Joiner Rowland Serio; as well as Lopez Advertising Group, El Paso, Texas; Market Vision/CoActive Marketing Group, San Antonio; Packer, Oesterling & Smith, Harrisburg, Pa.; and the Kid's Healthcare Alliance (Fleishman-Hillard, Austin, GarciaLKS, San Antonio, and GMMB, Washington, D.C.).
Lyon Advertising Executives Open Web School
DALLAS—Lyon Advertising co-founders Doug Lyon and Abe Connally have established a Web advertising, development and design school within their agency. Spark Academy will offer a two-year portfolio program for creatives, as well as courses in software programming. "Right now the best creative advertising programs are at four-year universities. That eliminates a lot of young students who didn't make the grades, or who don't want that type of experience," said Lyon. The agency is located in Austin, Texas.
Andersen Acquires Martin Communications
DALLAS—Andersen Marketing Group has acquireddirect and sponsorship marketing specialist MartinCommunications. Principal Martin Pulley, whose agency has developed promotions for clients including Time Warner, HBO and Mazda, will head the new Dallas-based division of Andersen, to be called AMG/Synergy. AMG is headquartered in San Antonio.
Centers for Medicare and Medicaid Seeks Shop
DALLAS—The Academy for Educational Development is holding a review for a $20 million fall campaign on behalf of the Centers for Medicare and Medicaid. The campaign's purpose will be to raise awareness of the healthcare options available to Medicare beneficiaries. Sources said the Washington, D.C.-based academy has invited a short list of six agencies to make presentations involving strategic thinking and cost comparisons for the campaign, to run in October and November.
Boeing Kicks Off $60 Mil. Review
LOS ANGELES—Ten to 11 agencies with full-service offices in Chicago are expected to be contacted this week about Boeing's $60 million ad account. The review comes as the firm prepares to move its corporate headquarters from Seattle to Chicago in September. FCB in Seattle has handled the account for more than a year. Its Chicago office will defend, with FCB in Seattle lending support, FCB Seattle president Ian Beavis said. Bob Wolf Partners here is conducting the review. Following an evaluation of agency credentials, Boeing is expected to make site visits to five or six semifinalists in August. A decision is expected in October.