3 Await Decision on $400 Mil. AT&T Account
NEW YORK—Final presentations for the estimated $400 million AT&T Wireless account took place on Friday. The three remaining contenders are FCB, Ogilvy & Mather, both in New York, and TBWA\Chiat\Day in Playa Del Rey, Calif. A decision is expected in mid-July.
$250 Mil.+ Sony Biz Stays at Universal McCann
LOS ANGELES—Universal McCann here has successfully defended its $250 million-plus Sony Pictures Entertainment media buying business, said sources. The incumbent beat Starcom in Chicago and The Media Edge/MindShare in New York in the final round of a six-month review. When the review began, the studio wanted to review options, as its current contract with Universal McCann was coming to a close, but the review soon turned into a debate about consolidating media responsibilities for all of Sony's units, including Sony Electronics, Sony Music Entertainment, Sony Computer Entertainment America and the studio. That delayed a decision, and an official resolution was put off further as the upfront approached. In the end, the review never expanded beyond the theatrical business.
C-E Bests 2 for $35 Mil. Michelin Work
CHICAGO—Campbell-Ewald beat out two fellow finalists for Michelin North America's $35 million account. The Warren, Mich., agency bested Carmichael Lynch in Minneapolis and The Martin Agency, Richmond, Va., for the Greenville, S.C.-based client's account. Incumbent DDB New York was eliminated earlier.
Leo Burnett Shakes Up Board
CHICAGO—Leo Burnett has revamped its U.S. board, placing a heavy emphasis on creative representation. New appointments to the board are executive creative directors Lisa Bennett, Mike Colt, Jonathan Hoffman and Steffan Postaer. Also added were the agency's new planning director Richard Houghton-Larsen and database and direct marketing managing director Peter Steinhauser. The new appointees join existing board members Myron Lyskanycz, group managing director, and Peter Volz, client services director. Chairman and CCO Cheryl Berman and U.S. CEO Brad Brinnegar continue to lead the board.
Sears Mulls Roster Shops for New Campaign
CHICAGO—Sears, Roebuck and Co. is close to choosing a roster shop to handle a new rebranding campaign, sources said. Chicago roster shops Ogilvy & Mather and Young & Rubicam have been pitching new taglines for the Hoffman Estates, Ill.-based retailer, which spends about $600 million on ads annually. Sears has said it is ready to replace its "The good life at a great price. Guaranteed." tagline.
Silversea Cruises has tapped Fallon in New York for its account. Other shops that pursued the business included Bartle Bogle Hegarty, DiMassimo Brand Advertising and Ground Zero, all in New York, and Miami-based Crispin Porter + Bogusky. Silversea spent more than $3.5 million in 2000, per CMR. … Cole & Weber/Red Cell has laid off six staffers in its 80-person Seattle office and two in its 30-person Portland office. Half of those staffers were from the company's interactive department.