FCB Seattle Hires Saatchi's Andrews
LOS ANGELES—FCB in Seattle has hired Ingrid Andrews as account planning director. She was previously director of strategic planning at Saatchi & Saatchi Los Angeles, where she built and led the planning team on Toyota. At FCB, she will work on global accounts such as Boeing, as well as regional and local clients, including Hewlett-Packard and AAA Washington. She replaces John Kerr, who left eight months ago for DDB Seattle.
KSL Loses Top Execs in L.A., N.Y.
LOS ANGELES—Two top executives have resigned from KSL Media in the latest blow to the 20-year-old shop. In Southern California, Leslie Poliak, svp/managing director for the True North unit's West Coast operation, has left. "I'm very entrepreneurial in spirit. I can't picture myself in a massive corporation," she said. Jamie Korsen, president of KSL's New York office and head of its Drive-To-Site Media interactive arm, has left in what Korsen termed "an amicable separation agreement." KSL's future shape and structure is uncertain, given the pending acquisition of TN by Interpublic.
The Ballpark Promotes Wimbledon Tennis
LOS ANGELES—The Ballpark Advertising Agency has created five print ads promoting coverage of the Wimbledon Championships tennis tournament on TNT. Spending is estimated at $5 million. Ads by the Los Angeles agency feature tennis stars and the line "The drama of Wimbledon returns to TNT." This is the second year The Ballpark has promoted the tournament, which opens this year on June 25. Ads run through July 6 in national consumer and trade publications, USA Today and regional papers.
El Torito Cuts to 2 in $3 Mil. Review
LOS ANGELES—El Torito Restaurants narrowed the search for its estimated $3 million account to two agencies, sources said. Campbell-Ewald in Los Angeles and Perceive in Long Beach, Calif., are still in the running. The Irvine, Calif., Mexican-style restaurant chain had also considered Los Angeles agencies G/F/D/M and Kovel/Fuller. The account was last handled by Impiric, Irvine.
JWT Touts 'Secret' of Cheap Tickets
LOS ANGELES—Cheap Tickets, a seller of discounted travel services, has launched the most comprehensive ad campaign in its 15-year history. Developed by J. Walter Thompson, San Francisco, the "Pass it on" campaign uses the line "The best kept secret in travel" to promote the idea that Cheap Tickets' customers are in the know about fares and offers. The work includes TV ads on channels such as TNT and radio, print and online efforts. Media buying was handled by Initiative Media, Los Angeles.
Ford Boosts Licensing With Acquisition
DETROIT—Ford Motor Co. plans to increase its licensing efforts with the acquisition of Beanstalk, a worldwide licensing firm with offices in New York and London. The automaker acquired the firm through iDentify, a joint venture between Ford and private investors. Ford will own about two-thirds of Beanstalk, which keeps its own board of directors and management. Beanstalk will open offices in Los Angeles and Detroit to support the effort.