Witherspoon Advertising Relaunches Inspire
DALLAS—Witherspoon Advertising and Public Relations has created a new print campaign to polish the tarnished image of insurance systems provider Inspire. The Fort Worth, Texas, client saw its stock valuation crash last year after it was unable to fulfill customer orders and lost a majority of its contracts. In something of a public apology, the first ad in a series of five incorporates copy that states, "Before we could transform your company, we had to transform ours." The ads from Witherspoon, also located in Fort Worth, will run in trade publications through the end of the year.
Lopez Forms PR Group With Minute Maid Exec
DALLAS—Hispanic advertising agency Lopez Negrete Communications has hired Virginia Sanchez to establish and lead its new public relations division. Before joining the $40 million, Houston-based agency, Sanchez was a public relations manager at The Minute Maid Co. The new group begins by executing media relations programs for Bank of America and Visa USA. It is also in the developmental stages of a charitable community relations project for Six Flags AstroWorld.
Mangan Adds Hospital, Newspaper Work
DALLAS—QualChoice/QCA has retained Mangan Holcomb Rainwater Culpepper to handle its advertising account. Headquartered in Little Rock, Ark., the healthcare company is a statewide provider of insurance plans. Mangan, also in Little Rock, was also tapped by The Morning News of Springdale, Ark., to handle both a two-month readership assignment and an overall image campaign for the newspaper.
Icon Marketing Relocates to Austin
DALLAS—Following its client base, Icon Marketing has relocated its corporate headquarters to Austin, Texas. The six-year-old consulting and creative services company will maintain a Houston facility and plans to open field offices in Dallas and San Jose, Calif., in 2002 and 2003, respectively. Current clients include ACS Dataline, Austin American Technology Corp., Sprint E\Solutions, MDServe.com, Shrader Engineering and The Middleware Co.
Wieden + Kennedy Wins Amazon.com
LOS ANGELES—Amazon.com has awarded its $35 million global ad account to Wieden + Kennedy, sources said. The review also included finalist Leo Burnett in Chicago. "We have nothing to say," said client spokesman Bill Curry when asked for confirmation. A Wieden spokeswoman also declined comment. FCB in San Francisco left Amazon.com in December following the Seattle client's decision to put its account in review.
Energizer Consolidates at TBWA\Chiat\Day
CHICAGO—Energizer consolidated its $100 million business at lead agency TBWA\Chiat\Day following a creative shootout with DDB Chicago, sources said. DDB was tapped last year for the $50 million rollout of the St. Louis-based battery maker's e2 model and pitched ideas for the upcoming rebranding of the Energizer as Energizer Max, according to sources. TBWA\C\D's Playa del Rey, Calif., office will handle that effort and assume work on e2.