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Burnett/Moroch Team Wins McDonald’s Co-op
CHICAGO—The McDonald’s Co-op Association in Maine awarded its advertising account to the team of Leo Burnett and Moroch Associates. The account was previously handled by Arnold in Boston. Billings were not disclosed. Combined, Burnett and Moroch handle advertising for 51 McDonald’s co-ops, including Chicago, Michigan and New England.
NY Mercedes Dealers Shopping Media Account
LOS ANGELES—The New York Mercedes-Benz dealer group is talking to undisclosed local media agencies about a portion of its media buying business estimated at $4-7 million, according to sources.
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