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Ground Zero Wins Belding SweepstakesLOS ANGELES—Ground Zero took the Belding Sweepstakes award last week at the Advertising Club of Los Angeles' 35th annual Belding Awards, held at the Museum of Flying in Santa Monica, Calif. The award recognized a TV campaign for ESPN depicting three men caught up in the excitement of the National Football League season. In addition, the Marina del Rey, Calif., shop was recognized for best art direction for the Los Angeles Times, best copywriting for the Advertising Club of Los Angeles and won nine other awards, the most of any agency this year. Vodafone Hires Wieden + KennedyLOS ANGELES —British telecommunications company Vodafone has hired Wieden + Kennedy for its global creative ad account, to be serviced from Wieden's Amsterdam office. Other agencies under consideration included WCRS and McCann-Erickson, both in London. Wieden was believed to have won the review earlier this year [Adweek, March 26], but the assignment was put on hold after Vodafone failed to settle on an ad budget, sources said. Estimated global spending for Vodafone advertising through its various agencies is about $400 million. Wieden's appointment is not expected to affect local agencies working with Vodafone operating companies. Hoffman/Lewis Adds More McDonalds WorkSAN FRANCISCO—Hoffman/Lewis here has picked up the ad business for McDonald's co-operatives in St. Louis, Metro East and Peoria-Bloomington, Il. H/L adds these two accounts to the San Francisco account, which it has handled since 1996. The St. Louis and Peoria-Bloomington region includes nearly 200 stores. The McDonald's San Francisco region includes 260 stores from Sonoma to Monterey, Calif. Exile on Seventh Buys MediaplexSAN FRANCISCO—Exile on Seventh, a marketing and advertising agency specializing in digital work, has acquired the media operations of Mediaplex. Exile will assume responsibilities for media planning and media buying for the company's clients. The acquisition doubles Exile's online media billings. Financial terms were not disclosed. Butler, Shine & Stern Names New Media DirectorSAN FRANCISCO—Butler, Shine & Stern in Sausalito, Calif., last week named Lynda Richardson media director. Richardson most recently worked as online media director of Exile on Seventh and previously worked as media director at Microsoft. Richardson has also worked at Anderson & Lembke and FCB in San Francisco. Hill, Holliday Breaks Work for AMDBOSTON—Chip maker Advanced Micro Devices this week will launch a $25 million global print campaign featuring customer testimonials. The campaign from Hill, Holliday, Connors, Cosmopulos, Boston, features real-life success stories from companies and institutions that used AMD chips. The headline reads, "AMD Makes It Possible," though there is no tagline on the ads for the Sunnyvale, Calif.-based client.

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