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Lucky Jeans Down to 8 ShopsLOS ANGELES-Lucky Brand Dungarees has cut its search for an agency to handle its estimated $10 million creative and media account to eight West Coast shops, sources said. Contending for the Vernon, Calif.-based jeans maker's account are: Johnson Sheen Advertising, Portland, Ore.; Mad Dogs and Englishmen, Publicis, Hal Riney and Leagas Delaney, all San Francisco; Lambesis and VitroRobertson, both San Diego; Ground Zero, Marina del Rey, Calif.; and Team One, El Segundo, Calif. The account was previously in-house. A decision is expected next month. 3 Finalists Left in In-n-Out ReviewLOS ANGELES-In-n-Out Burger has narrowed its ad agency search to three finalists, sources said. Agencies believed to be in the running for the $5-10 million creative and media account include Ground Zero, Marina del Rey, Calif., The T&O Group, Irvine, Calif., and one undisclosed contender. The account had previously been handled by McCann-Erickson, Los Angeles. Top Brands Team for Tomb Raider PromosLOS ANGELES--Paramount Pictures is teaming with Pepsi-Cola, Taco Bell, NBC, Ericsson and Land Rover to promote the summer release of Tomb Raider, an action- adventure movie starring Angelina Jolie. Pepsi's ad efforts will include a $15.5 million push for Wild Cherry Pepsi; Taco Bell will launch a multimillion campaign as well as contests and giveaways. Tomb Raider promotional spots will air on NBC, encouraging viewers to tune in to the "NBA on NBC" and obtain instructions for entering a sweepstakes. Ericsson is backing its promotion with a $10 million international media campaign. Land Rover will promote its ties to the flick with a $6 million campaign. CDHS Work Addresses Teen PregnancyLOS ANGELES--The California Department of Health Services last week broke a campaign to reduce teen pregnancy. Tagged "It's up to me," work includes English and Spanish billboards, mall kiosk posters and three English radio ads. The campaign is part of a state marketing effort estimated at $38 million over three years. It was created by Runyon Staltzman --Einhorn, Sacramento, Calif. Publicis -- Riney Launches 2 Client Efforts SAN FRANCISCO--Publicis and Hal Riney's office here kicked off work for America West Airlines and Hewlett-Packard. The agency recently broke TV spots for America West in Phoenix, Las Vegas and Columbus, Ohio--all airline hubs. The ads focus on a Spinal Tap-like rock band that tours the country on the airline. The shop also broke an international print campaign for HP's business infrastructure products. Nokia Internet Communications Breaks New AdMOUNTAIN VIEW, CALIF--Nokia Internet Communications broke its first global print ad using the tagline "Welcome to the real world'' to position Nokia as a leading provider of Internet security systems. The San Francisco office of Contra Integrated created the campaign. Spending was not disclosed.

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