Siebel Leaves TBWA\C\D for Riney
SAN FRANCISCO—Siebel Systems has moved its $40 million account from TBWA\Chiat\Day in Playa del Rey, Calif., to Publicis & Hal Riney here, according to sources. The switch comes roughly two months after TBWA\C\D won the business. The agency is said to have presented the client with a possible campaign when Siebel abruptly departed. Sources said Riney was awarded the business shortly thereafter.
Burnett Tech Closes in San Francisco
CHICAGO—Leo Burnett Technology Group has shuttered its 10-person office in San Francisco. An agency representative cited the downturn in technology spending as the cause.
National U. Launches Ad Review
LOS ANGELES—National University, a private higher-education institution with 24 learning centers throughout California, is reviewing its estimated $3 million account. Select Resources International in Los Angeles is leading the review; it has not been determined whether or not media buying and planning will be bundled. The account had been at Big Bang Idea Engineering in San Diego for two years; Big Bang is not defending. Proposals are due April 5; a decision is expected in mid-June. Big Bang created mainly newspaper ads for the San Diego-based client. The tagline: "Learn to succeed."
DNA Splits With Consolidated Restaurants
LOS ANGELES—DNA Brand Mechanics, Seattle, and Consolidated Restaurants are parting ways after only a year. The Seattle restaurant group owns and operates Metropolitan Grill, Elliott's Oyster House, Union Square Grill and Hiram's at the Locks.
Nissan North America's Infiniti division is launching an estimated $30-50 million campaign for the 2002 Q45 sedan. Created by TBWA\Chiat\Day, Playa del Rey, Calif., ads feature the new tagline "Accelerating the future" and voiceovers by actress Natasha Richardson. ... Mercury kicks off a campaign April 16 for its 2002 Mountaineer positioning the SUV as urban and sophisti cated. Created by Young & Rubicam, Irvine, Calif., the effort consists of TV, print, Internet and direct response ads, as well as event marketing. ... Software company Peregrine Systems, San Diego, has launched a global ad campaign stressing its ability to engender "frictionless business." The TV and print campaign was created by Marsteller Advertising in New York.
Onward and Upward
TBWA\Chiat\Day, Playa del Rey, Calif., promoted Nissan worldwide creative director Rob Schwartz to executive creative director. He replaces Gary Topolewski, who is joining Doner, Southfield, Mich. [Adweek, March 26]. ... Deutsch/LA hired Rob O'Connor as vp, account director on the DirecTV account, and Jack Speyer as vp, data strategy for directDeutsch. ... Leopold Ketel & Partners, Portland, Ore., tapped Lori Cekoric as media director. Cekoric will plan, recommend and purchase media for all agency clients.