Verizon Wireless Northwest Ends Search
ATLANTA—Verizon Wireless Northwest has canceled the review for its $40 million ad account, stranding incumbent Campbell Mithun, Minneapolis, and finalists Barkley Evergreen & Partners, Kansas City, Mo., and GMO/Hill, Holliday, San Francisco. Ken Bowes, a partner in Atlanta-based Wanamaker Associates, the search consultants on the account, said, "Consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship."
Del Webb in Search Following Split With Publicis
CHICAGO—Publicis in Mid America and Del Webb Corp. have split after what sources describe as a sometimes rocky 22-month relationship. The Phoenix-based real- estate developer has put its $10 million account in play, said Karen Kallet, the company's corporate ad director.
Gateway Returns to Its Roots in 3 New Spots
LOS ANGELES—Gateway last week unveiled three new TV ads, returning to its old tagline, "You've got a friend in the business." The move "symbolizes our return to the basics that built our business," said Gateway director of communications Brad Williams. A teaser ad broke last week in prime time. Two more spots showcase long-term Gateway employees discussing "what makes Gateway different, and what it takes to make customers happy," said Williams. San Diego-based Gateway took its estimated $250 million account in-house earlier this month after parting with McCann-Erickson, New York.
Digital Ranch Shoots Reality-Based Army Ads
LOS ANGELES—Production company Digital Ranch is in the process of filming "Basic Training," a reality-based ad and Web series for the U.S. Army's ad campaign. The Los Angeles production company, which has shot documentaries and military operations, is working with Leo Burnett, Chicago, on the campaign. Digital Ranch crews are following six recruits through nine weeks of basic combat training at Fort Jackson in Columbia, S.C. The footage will be used to create 15 reality-based ads that will document the recruits' transformation from civilians to soldiers. All the spots are unscripted.
E.B. Lane Wins Ski Resort Client
LOS ANGELES—E.B. Lane Marketing Communications, Phoenix, added Park City, Utah, skiing and snowboarding destination Park City Mountain Resort to its client list. The account is worth $2 million in annual billings.
Kinko's is launching a national TV, print and radio ad campaign with a new tagline, "We're doing more." A 60-second TV spot breaks during ABC's broadcast of the Academy Awards next Sunday—a first for the Ventura, Calif., company. The campaign, created by TBWA\Chiat\Day, Playa del Rey, Calif., is valued at $30 million. ... Mitsubishi Motor Sales America today unveils the newest installment of its "Wake up and drive" campaign. Created by Deutsch/LA, Marina del Rey, Calif., a 30-second spot for the Eclipse shows people rocking in their cars to the song "Start the Commotion" by Wiseguys. More spots will follow, with a different band for each vehicle.