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Coke Taps Doner for Juice Intro

DETROIT—The Coca-Cola Co. tapped Doner in Southfield, Mich., to handle the introduction of its Simply Orange juice, agency officials said. The new unit of Coke subsidiary Minute Maid will introduce its not-from-concentrate Simply Orange in the Northeast this fall. Company officials could not be reached for comment. Leo Burnett in Chicago is the lead agency for Minute Maid brand products. The Simply Orange Juice Co. will become a part of a joint venture of Coca-Cola and Procter & Gamble.

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