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Arnold, DPH Update Laffin’s Story in Ads

BOSTON—Anti-smoking crusader Pam Laffin, who died of cancer last year at 31, makes an emotional posthumous appearance in a multimedia campaign for the Massachusetts Department of Public Health’s anti-tobacco program. Laffin’s struggles with emphysema and other problems she blamed on smoking were depicted in a series of commercials first broadcast nearly five years ago. Along with Massachusetts, the spots eventually aired in Maine, Delaware, Wisconsin and Nova Scotia. Four documentary-style TV spots and several print executions dealing with Laffin, who left behind two young daughters, start airing statewide this week for a month-long flight.