Princess Cruises Seals AOL Time Warner Deal
LOS ANGELES—Princess Cruises has reached a "cross-platform'' deal with AOL Time Warner that will give the cruise-ship operator exposure across CNN television properties and several AOL brands. The agreement, which was engineered by the client's vp of marketing Todd Putman, comes less than two months after Princess selected Suissa/Miller as its ad agency. It also extends an October 2000 pact between the client and AOL.
2 WongDoody Shops Kick Off New Work
LOS ANGELES—Two WongDoody shops, one here and another in Seattle, have launched new campaigns. The L.A. shop unveiled new print ads for Luna, a nutrition bar specifically for women, that will run in leading women's magazines. It won the Luna account along with Clif Bar last September. The Seattle shop, meanwhile, has launched a regional print campaign for Alaska Airlines, which focuses on Internet ticketing and check-in services.
John Hancock Wins Award From Gay Center
LOS ANGELES—A TV spot seen during the Summer Olympics last year that depicted a lesbian couple awaiting their recently adopted child was honored by the Los Angeles Gay & Lesbian Center at its annual "Women's Night" gala. The spot "Immigration'' was made by Hill, Holliday, Connors, Cosmopulos of Boston for John Hancock Financial Services. The client received the first-ever Women's Night Corporate Leadership Award, which recognizes sensitivity toward the gay community.
Nerve Inks Deal With Full Upright
LOS ANGELES—Portland, Ore.-based Nerve has been tapped by Full Upright Position, a modern furniture company, after an informal review with at least two other agencies. The print campaign, set to break in June, will focus on promoting FUP's catalog with ads in Metropolitan Home, New Yorker, El Decor.
LOS ANGELES—JSM+ named Mike Mirkil director of business development. The newly created position will focus on "new business for JSM+'s new clients," said Mirkil. … MJA Advertising West announced the addition of Sandy Warshaw as business-development manager. "The main focus is to bring in business," said Warshaw of her new position. She will also assist with media for MJA's varied client roster. Warshaw arrived from KKBT-FM, where she was national sales manager. Aiko Nakakihara has been named traffic coordinator at Lawrence, Mayo & Ponder. Through the creative and production departments and in-house studio, Nakakihara will monitor jobs for all the agency's accounts.
For the Record
LOS ANGELES—The story "Amazon Snags Major Canon Job," Adweek Western Edition [March 5], gave the impression that Canon hired Amazon Advertising for a corporate-image assignment. Amazon was hired by Canon's primary agency, DCA.