3 L.A. Shops Pursue Australia Tourism
LOS ANGELES—Three Los Angeles agencies are pitching the Australian Tourism Commission's $7-8 million account, which covers advertising for North and South America. An official at the commission's L.A. office, Lyndell Gray, confirmed that the incumbent, D'Arcy Masius Benton & Bowles, is defending against Dailey & Associates and Kovel/Fuller. D'Arcy has had the account since 1996 and has been responsible for a global campaign. The commission is now dividing the account into five global regions. Gray said a decision is expected by June.
Hill, Holliday Adds SF Interactive
BOSTON—Interpublic Group agency Hill, Holliday, Connors, Cosmopulos, based in Boston, last week continued to rebuild its online marketing capabilities and expand geographically, reaching an agreement to acquire SF Interactive. Terms were not disclosed; the deal is expected to close in early April. SF Interactive has a total of about 100 employees in its San Francisco and Washington, D.C., offices and estimated annual revenue of $12 million. Sources said given the current state of the market, an interactive agency of that size would likely sell for $10-15 million. SF Interactive's clients include Jiffy Lube, Sallie Mae, VeriSign and Adaptec. The SF Interactive name will be discontinued and its operations merged with GMO/Hill, Holliday, San Francisco.
Saatchi's Toyota Campaign Cleans Up
LOS ANGELES—Saatchi & Saatchi is launching tongue-in-cheek ads for the Toyota Camry featuring a man who borrows one of his wife's exquisite sweaters to wash his car. "Car Wash" relies on a mix of TV and print, and was developed to emphasize the Torrance, Calif., automaker's four-year reign having the No. 1-selling car in America. Saatchi, also in Torrance, focuses primarily on its estimated $530 million Toyota account, but also handles Toyota dealer associations and other clients.
'Got Milk?' Partners With Girl Scouts
LOS ANGELES—Goodby, Silverstein & Partners has unveiled a billboard campaign for the California Milk Processor Board, creators of the famed "Got milk?" advertising campaign. The ads from the San Francisco agency continue the tagline, and depict three Girl Scouts, arms loaded with boxes of cookies. The idea is to remind viewers that some foods can't be enjoyed without milk. The campaign for the Berkeley, Calif., client includes more than 80 billboards throughout California.
Ad Club Brings Back Internship Program
LOS ANGELES—An internship program aimed at benefitting ad agencies and students interested in advertising returns to Southern California this summer. The program, sponsored by the Ad Club of Los Angeles, has placed more than 800 students over the past 20 years. "We do our best to match the company with the student," said Larry Londre, who sits on the ad club's intern placement committee. "Our ultimate goal is to give students a real-life, world experience and get an education on the job." This year, the ad club says it is seeking to place up to 90 students in ad-related fields. The deadline for applications is March 13. For more info, call (323) 782-1044.