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WYSE IS A FINALIST IN OFFICE DEPOT HUNT
WASHINGTON, D.C.-Office Depot has winnowed the field for its $35 million broadcasting account to three agencies: Miami-based Gold Coast Advertising, Raleigh, N.C.-based McKinney & Silver and Cleveland-based Wyse Advertising. Sources said a decision is expected in the next two weeks. The three shops have already strutted their speculative creative work, the sources added. Office Depot advertising officials could not be reached at press time. The office superstore has been handling its media placement in-house, spending more than $68 million last year alone, according to Competitive Media Reporting.
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