Burger King to Drop Food and Music Ads
NEW YORK--Burger King next month is expected to launch a new campaign via Ammirati Puris Lintas here that will shelve the burger chain's longstanding creative focus on food and music and bring the company's redesigned logo to the forefront. Though full details could not be learned at press time, sources said it will focus on BK's trademark flame-broiling and made-to-order service, while featuring more customer interaction. The tag will likely be modified, but sources said it will not stray far from the existing "It just tastes better."
Propaganda Films Drops Dickstein
NEW YORK--Stephen Dickstein, the mercurial and often outspoken president of commercial development at Propaganda Films, was ousted last week by the board of SCP Private Equity Partners, which recently purchased the production company along with Gary Beer, a co-founder of the Sundance group of companies. Dickstein, an 11-year veteran of Propaganda, originally was expected to stay on with the new owners. "I was fired!" said Dickstein, who said that negotiations with SCP suddenly broke down. "I'm an architect," he said, "I'm going to build something else."
Stanley Taps Grey for Euro 'Test'
BOSTON--Following a protracted review of shops that included D'Arcy Masius Benton & Bowles and Young & Rubicam, both in London, The Stanley Works in New Britain, Conn., has tapped Grey Advertising in London for creative ads in Europe, said Ken Lewis, Stanley's corporate vice president of marketing. A shop source said the assignment will include TV, print and outdoor, and was valued at more than a $30 million A media shop has not been selected, the source said. Lead agency Mullen, Wenham, Mass., did not participate.
APL Makes 3 Development Changes
NEW YORK--Ammirati Puris Lintas named two executive vice presidents for business development. David McSpadden, 38, was promoted to the worldwide role and John Windolph, 32, was hired to hold that post in New York. McSpadden was previously senior vice president, business development, worldwide; Windolph joined APL here from client Iridium, where he was vp marketing and corporate communications. Alyson Henning, 44, was also elevated to chief talent officer from chief business development officer, worldwide.
Boeing last week cut three shops from its $30 million review: 27-year incumbent Cole & Weber, Seattle, pitching with sister shop Ogilvy & Mather, New York; Ammirati Puris Lintas, New York, and D'Arcy Masius Benton & Bowles. Still believed to be in contention are J. Walter Thompson and Young & Rubicam and McCann-Erickson, all San Francisco. Geduldig & Ferguson, New York is handling BBDO, New York, will launch a campaign for Fritos Racers, a racecar-shaped corn chip to be launched this week by Frito-Lay and endorsed by Nascar driver Jeff Gordon. (Continued on page 39)