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Deutsch LA Poised to Win Expedia.com NEW YORK--The Marina del Rey, Calif., office of Deutsch/LA is the apparent winner of the $25 million account of Expedia.com, a travel Web site owned by Microsoft, sources said. Sources identified the other contenders as incumbent McCann-Erickson, Seattle; Young & Rubicam, San Francisco; and Berlin, Cameron & Partners, New York. Also last week, Microsoft said it planned to spin off Expedia.com and sell part of it in an initial public offering. Microsoft would keep a majority stake in the site, but it would be operated separately from the Redmond, Wash.-based software giant. Saatchi Breaks Youth-Targeted Marketing Effort DETROIT--Toyota Motor Sales USA and Saatchi & Saatchi Los Angeles launched a marketing effort last week designed to tap the youth market. The car maker and agency, both Torrance, Calif., also launched a new Web site designed specifically for 18-to-34-year-olds (www.isthistoyota.com.) Ads for the all-new ECHO subcompact and the Celica sports coupe break in October. Ads for the all-new MR2 Spyder convertible will break in the spring. Reviews Roundup Calif. Unit Narrows to 2 The California Department of Health Services Tobacco Control Section has named incumbent Asher & Partners, Los Angeles, and Runyon, Saltzman & Einhorn, Sacramento, Calif., as finalists for its $44 million account, said sources. ... Edmund's, the car pricing guide publisher, is looking for a shop to handle an estimated $10 million in ad duties for its Web site, www.edmunds.com, said a client rep. Several West Coast shops have received RFPs from the Los Angeles-based client, which are due back within the next few weeks. There is no incumbent. Goldberg Moser O'Neill, San Francisco, has been awarded the estimated $6 million ad account of PlaceWare, a provider of Web conferencing services over the Internet. GMO, San Francisco, which is the client's first ad agency, will launch a business-to-business print campaign for PlaceWare next month. A decision is due shortly in Hitachi Data Systems' search for an agency to handle a new account, estimated at $20-30 million. Doremus, New York and San Francisco, The Lord Group, New York, and Bozell, San Mateo, Calif., made final presentations to the Santa Clara, Calif., client last week, sources said. Accounts Roundup ... The Syndicate Wins Dot Com Youbet.com, an online horse-race wagering site, has awarded its $15 million integrated ad and marketing account to The Syndicate, a conglomerate of shops set up by Ogilvy & Mather North America. WongDoody, Santa Monica, Calif., will handle creative duties and Ogilvy & Mather's Los Angeles office will handle direct marketing and media buying. ... Foote, Cone & Belding, San Francisco, has been awarded the $10 million ad account of HungryMinds.com. FCB will create a broadcast and print campaign to launch the Web site. FCB won the Hungryminds.com business following a review that included five undisclosed Bay Area agencies.

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