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McKinney Loses Royal Caribbean to Arnold
BOSTON--Arnold Communications topped incumbent McKinney & Silver to win the estimated $33 million Royal Caribbean Cruise Line account, according to sources. The Boston-based agency defeated the Raleigh, N.C., shop and Temerlin McClain in Dallas. Arnold sources intimated that the Royal Caribbean assignment was "fully integrated," raising questions about the outcome of a $10 million direct marketing review that in late August was narrowed to finalists McKinney; Rapp Collins in Irving, Texas; and OgilvyOne and FCB Direct, both in New York. Agency officials would not comment. Michelle Smith, a representative at the Miami-based client, also declined. This week, Royal Caribbean-owned Celebrity Cruises hears presentations from Atlanta's WestWayne and New York shops Ogilvy & Mather, Bozell and Saatchi & Saatchi.
Insurer Set to Pull Account From Fitzgerald
ATLANTA--Fitzgerald & Co. is expected to lose the creative portion of the $30 million Aflac advertising account to an undisclosed New York agency. The Atlanta incumbent will continue its media duties "for now," said a source. Representatives for the Columbus, Ga.-based insurance company and the agency confirmed a shootout between Fitzgerald and a New York shop was nearing closure, but otherwise declined comment.
CiCi's Picks Media Solutions, Wenstrom
ATLANTA--Media Solutions here has been retained to handle media planning and buying for the Southeastern market of CiCi's Pizza. The chain's parent company, Carrollton, Texas-based CiCi Enterprises, recently pulled the account from Gugel Advertising, Dallas, in order to regionalize its ad spending. CiCi's also tapped Wenstrom Communications in Tampa, Fla., to handle that state. With 320 stores in 16 states, CiCi's estimates its total media spending this year at $10 million.
Fricks/Firestone Takes New Shot in Pizza Wars
ATLANTA--Fricks/Firestone here breaks its latest Papa John's television spot this week, showing artists who create sculptures from competitors' tomato paste instead of the client's tomato sauce. It's the latest salvo in the pizza wars, emphasizing the Louisville, Ky., restaurant's "Better ingredients, better pizza" slogan.
Martin Agency Wins Big at Newspaper Awards
ATLANTA--The Martin Agency was a big winner at the Newspaper Association of America's Athena Awards for outstanding creativity. The Richmond, Va., shop earned 12 total awards, including a pair of golds for its Saab and Vertex Pharmaceuticals work, more than any other agency. Goodby, Silverstein & Partners in San Francisco won the grand prize for its Hewlett-Packard ads. The student grand prize went to Atlanta's Creative Circus, for a Rubbermaid ad created by art director Julie Eyerman and copywriter Brad Mislow.