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Toth Reaches Wrangler Finals
ATLANTA–Wrangler Jeans is down to three finalists in the mass-market segment of its $29 million search. Toth Brand Imaging in Concord, Mass., Bayless/Cronin in Atlanta and Frierson Mee + Craft in New York will square off in a second round of pitches the week of Oct. 11, confirmed executives at the Greensboro, N.C.-based apparel maker. Toth specializes in fashion-oriented accounts and helped launch and create the Tommy Hilfiger brand. Bayless/Cronin is the newly formed Merkley Newman Harty company helmed by Tim Bayless and Jerry Cronin, who separately have worked on Marshalls, Johnston & Murphy, Nike, Keds and other relevant categories.
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