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TFA/Leo Burnett Breaks Aprisma Ads
BOSTON—TFA/Leo Burnett Technology Group is breaking a print campaign next Monday for Aprisma Management Technologies, formerly the Spectrum business unit of Cabletron Systems. Three corporate and three product executions created by the Boston agency feature the tagline “Aprisma. Manage what matters.” Ads for the Durham, N.H., client are expected to run in business publications, such as BusinessWeek, as well as computer trades. The budget for the campaign is $7 million.
LifeClips Launches Advertising Agency Search
BOSTON—LifeClips, a startup that makes technology to convert home videos to DVDs, has launched an agency search, sources said.
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