Ornelas Focuses on Future for Nissan's Frontier
DALLAS—Hispanic agency Ornelas & Associates has rolled out its latest campaign for Nissan's restyled 2001 Frontier trucks. The "Evolucion" campaign from the Dallas shop, with radio, print, outdoor and television components, defines the Frontier King Cab as a futuristic model. "Prophecy" concentrates on the Frontier Crew Cab model, extolling the pickup truck's powerful performance features. It breaks Nov. 16 for a three-week run. The TV spots will air on the Telemundo and Univision networks, as well as GEMS and Galavision cable channels, in 12 markets. Print ads will appear in national Hispanic publications through March 2001.
Atomic Pix, Rudd Team on Japanese TV Project
DALLAS—Special effects and animation company Atomic Pictures is bringing new visual dimensions to television in Japan. The company recently collaborated with Rudd Creative, another firm based in San Antonio, to produce two national TV commercials for Dynam. The Japanese company operates a chain of arcades featuring Pachinko machines, which combine the features of slot and pinball machines. The concept for the ad called for images of hundreds of bulls and marlins. Special effects were used to create the illusion of numerous marlins dancing on water and countless bulls running into an arena. "These scenes did not exist on film, so we had to create them by combining real and artificially produced images," said Troy Davis, animation director at Atomic Pictures. Certain segments of the commercials utilized the same software used to produce scenes in the movie Titanic. "We used computer-generated marlins and computer-generated water and then took live shots of people in a boat and combined it, making it look real," said Davis. Hiring Atomic Pictures also made the project less expensive than a typical Hollywood production. "People enjoy coming to San Antonio because you can get things done without an L.A. budget and Texas crews are very accommodating," said Randy Rudd, director of Rudd Creative. Atomic Pictures also has an office in Mexico City. Its clients include Corona, Coca-Cola, Ford Motor Co., Kraft, Procter & Gamble and Televisa S.A.
Burnett, Starcom Claim Showtime Networks
CHICAGO—Showtime Networks has awarded advertising and media duties on its $35-40 million account to Leo Burnett and Starcom USA after a three-month review. The Chicago-based shops beat out incumbents Young & Rubicam and Media Edge, DDB Worldwide, TN Media/Bozell Worldwide, Zenith Media/Saatchi & Saatchi, all New York, as well as GSD&M in Austin, Texas.
For the Record
In last week's story concerning United Way of America turning to Young & Rubicam in New York for an advertising campaign, we stated it was the first time the organization had chosen an ad agency. Previously, United Way of America created ads in-house or through an outside production company. Temerlin McClain in Irving, Texas, pointed out it held the United Way national advertising account in the early 1990s, producing ads during a three-year period.