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New Levi’s Work Takes Aim at Competition
SAN FRANCISCO–TBWA Chiat/Day’s new office here breaks its first work for Levi Strauss & Co. this week with an outdoor campaign in major markets including New York, Los Angeles and San Francisco, said sources. The work takes direct aim at competitors, especially high-profile fashion designers such as Calvin Klein and Tommy Hilfiger, sources added. TV and print work is scheduled to appear later this year, but will not be connected to the outdoor executions.
American Honda Seeking PR Agency
LOS ANGELES–American Honda Motor Co.
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